Build Anticipation and Eliminate Mixed Messaging
Use Multiple Medium Campaigns
Each marketing vehicle or media has its own strengths and
weaknesses. Utilizing each marketing medias’ strengths in a
coordinated campaign can greatly improve a marketing campaign’s
effectiveness.
I am just going to focus on e-mail in this article.
Here are some of e-mail’s key strengths that can support
traditional direct marketing:
• Targeted Detailed [...]
Posts Tagged ‘Holiday’
Coordinate Your Holiday Print and E-Mail Campaigns For Increased Profits
Five Holiday Sales Blunders to Avoid
Half of retailers’ yearly sales typically depend on holiday sales. Holiday sales can actually make up as much as 75 percent of annual profits. Since holiday sales have the potential to make up so much of your profits, it’s important to understand how to effectively draw people in at these times. Today, consumers [...]
Free Holiday Catalog Offerings Make Shopping Easy, Fun
I remember once when you leave a marker or pen and a circle outside the range of toys for Christmas? You remember flipping the pages slowly, careful to only circle the items that you really want for fear of Santa or Mom and Dad to provide what could you live without? Dreaming of these elements [...]