Build Anticipation and Eliminate Mixed Messaging
Use Multiple Medium Campaigns
Each marketing vehicle or media has its own strengths and
weaknesses. Utilizing each marketing medias’ strengths in a
coordinated campaign can greatly improve a marketing campaign’s
effectiveness.
I am just going to focus on e-mail in this article.
Here are some of e-mail’s key strengths that can support
traditional direct marketing:
• Targeted Detailed [...]
